Print, Publication & Poster Design
Seea Brand Manual, Bonne Vie Brand Manual, Cooper Hewitt Publication, Creation Care, Senior Show & AIGA Get Out the Vote Posters
Seea Brand Book
Designed a comprehensive brand book to establish and communicate the visual identity and voice of the brand. This included defining core elements such as logo usage, color palette, typography, photography style, and graphic systems. The goal was to create a cohesive and scalable guide that ensures consistent execution across digital and print platforms, while also being visually engaging.
Bonne Vie Brand Book
For this project, I chose to rebrand HOY Hotel in Paris. I conducted thorough research to understand their brand essence, mission, target audience, culture, tone, and values. Using this insight, I crafted a new identity encapsulating the essence of “Bonne Vie,” translating to “Good Life” in French. This new name embodies the hotel’s commitment to offering guests a whole body and mind experience that promotes wellness and rest. I developed a primary and secondary logo, along with a logotype and signature, reflecting the brand’s personality and values. Additionally, I created a comprehensive 36-page brand manual outlining identity guidelines, business stationary, brand merchandise, and environmental signage, ensuring consistency across all touchpoints.
Cooper Hewitt Publication
I designed a promotional exhibition catalog for the Cooper Hewitt Museum: “Herbert Bayer: Bauhaus Master” collection. I was inspired by his monochrome aesthetic juxtaposed with red accents that were so simple and bold. I carefully curated a selection of prints, covers, and catalogs from the collection to showcase its breadth and diversity while ensuring a cohesive visual narrative. I utilized Cooper Hewitt’s established typefaces and brand guide to maintain consistent and convey the museum’s identity throughout the publication. Using Adobe InDesign, I implemented design principles such as modular grids to facilitate the organization of content, enhancing readability and user experience.
Coral Bleaching Infographic
Designed a 2-page spread intended to educate and display climate change’s impact on diving and snorkeling. This included typography layout, image selection, and I included hand-drawn illustrations.
